The UFC and DraftKings have signed a groundbreaking new partnership deal. The latter is now the official sportsbook and daily fantasy partner for the UFC in both the United States and Canada. The gambling brand was also named the presenting partner for the UFC Fight Clock, the new time-keeping system for the MMA company.
Details of the Deal
With the new partnership, DraftKings will now be able to provide in-game promotions as well as activations and in-broadcast odds within its betting and daily fantasy products. The deal includes providing the rights to UFC logos and marks for promotional opportunities.
Each week, DraftKings will feature free-to-play UFC games for fans of the MM…